The Colouring Book That Raised Money & Saved Lives
PAPYRUS is a youth suicide prevention charity that needed a new funding source as well as a new way to speak to their target audience.
We created The Art Of A Peaceful Mind, a mindfulness colouring book featuring artists from our target audience, full of tips on how to manage their mental health.
It became a standout success for the charity and the first print sold out shortly after launch.
Reprints are still sold by the charity today.
