“The Flag We Shouldn’t Be Proud Of”

We worked with Gay Times Magazine to create ‘The Flag We Shouldn't Be Proud Of’ for World Suicide Prevention Day.

A ceremonial version of the iconic pride flag where we removed the 2 stripes (symbolising Life and Harmony) from the 6, in order to represent the 2 out of 6 young LGBTQ people who attempt suicide.

Years & Years frontman, and It’s a Sin actor, Olly Alexander debuted the flag in a film that was viewed 800k times in a single day, and ‘The Flag We Shouldn’t Be Proud Of’ flew across billboards, newspapers, blogs and from buildings in London, Liverpool and Birmingham.

Agency: The Gate London
Photographer: Richard Clatworthy
Designer: Allison Ball